Explainer Videos
Explainer videos are becoming a very popular digital marketing tool. They are used on company websites, on the second largest search engine in the world- YouTube, and as a significant part of social media ad campaigns to create a social buzz.
Explainer videos often contain captivating visual cues and fun animation that make the visitor want to watch it till the end and share it with friends. Data from this study indicates that shoppers who view videos are 1.81 times more likely to make a purchase than shoppers who don’t.
What’s more, this website states that simply having an explainer video on your website makes you 58% more likely to achieve the holy grail of SEO - appear on page one of google organic search results page. How exactly do explainer videos achieve these seemingly amazing feats? Read on to find out.
Keeps your visitors on your website
Explainer videos often contain captivating visual cues and fun animation that make the visitor want to watch it till the end and share it with friends. Data from this study indicates that shoppers who view videos are 1.81 times more likely to make a purchase than shoppers who don’t.
What’s more, this website states that simply having an explainer video on your website makes you 58% more likely to achieve the holy grail of SEO - appear on page one of google organic search results page. How exactly do explainer videos achieve these seemingly amazing feats? Read on to find out.
Keeps your visitors on your website
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Videos in general, and particularly, a very well created explainer video is very important for web page ranking.
A good SEO strategy that does not incorporate the use of explainer video is missing a huge piece of the puzzle. While videos are not good to be used as a standalone SEO strategy, when added to other elements that affect organic search engine ranking the effect is often synergistic and can result in immediate and noticeable boosts to your SEO. |
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