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Why Videos Are Essential For your Businesses, Right Now

Updated: Oct 15, 2020

As businesses reopen and think about their next moves towards recovery from the effects of COVID-19, business owners must consider investments that will deliver results. One way to boost your marketing game is by creating videos.

With more and more customers preferring to learn about products and services by watching videos, it is no surprise that a whopping 88% of marketers report a positive ROI for video marketing.

In this article, we’ll cover everything you need to know about the different types of corporate videos in Auckland, and how to make them work for your business.

6 Types of Videos to Use in Your Marketing & Sales

1) Explainer Videos simplify complicated concepts into easy-to-digest ideas. It explains your business' brand story or product in a simple and engaging way.

2) Customer Testimonial Videos showcase client success stories. Clients share how your product or service has helped them achieve their personal or business goals.

3) Company Introduction Videos present an overview of your brand and tell the story of how the company started, what it's values are, and why it exists.

4) Instructional videos provide useful resources for your customers. It explains how an app works on mobile or web, or how to use and install a product.

5) Event videos capture the highlights of your corporate event or meetings. It can enhance internal communications or show prospective clients what you're all about.

6) Advertisement videos promote your brand or products through narrative storytelling. It is the most common type of marketing video.

Top 3 reasons why Videos are Great for Business

#1 Website Traffic and SEO: A website is 53 times more likely to reach the front page of Google if it includes video. Search engines take into account the time your visitors spend on a website. The more time your audience spends on your site, watching video content, the more likely your website will appear higher in SERPs.

#2 Sales and Lead Generation: Studies show that putting a video on your landing page can boost your conversion rate by up to 80%. Videos can convey your elevator pitch quickly and creatively. Adding videos to your website increases your chances of winning new customers and repeat buyers.

#3 Enhanced User Understanding of Product or Service: People retain 95% of your message when they watch a video, compared to only 10% when they read it in text. Undeniably, videos are the most effective form of communication.

Which video style should you use?

Decide on the best video style based on your audience, product, and budget. Your target audience should always be at the centre of any video content production. They define the tone of the video, the technique and pace, the script, and concept art and design. Broadly, video styles fit into one of these two categories:

  • Animated videos are typically used in explainer videos to educate customers about something too complex (or impossible) to demonstrate in real life. There are various animation styles (e.g. motion graphics, kinetic typography, whiteboard animation) you can explore. This style also works for ads, product tutorials, and customer testimonials.

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  • Live-Action videos are perfect for showing off tangible products in an instructional video or tell a client story in a case study video. Seeing real people with real emotions can show a more authentic side to your brand. To produce this type of video, you would need to put together a shooting schedule, the set design, actors, and a crew.

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Getting started with Videos

Producing a corporate video using your resources is totally possible these days. You can shoot a high-quality video with your smartphone or download video templates. However, it's essential to understand that producing any type of video will take significant time and effort. While it may be tempting to DIY your video (as we Kiwis love to do!), first ask yourself the following questions:

  • How much is my time worth? Is the amount of time I spend on this project worth less than what it would cost me to hire a professional agency?

  • Do I have the experience and know-how to produce a video that meets my overall objective?

  • Do I have the necessary software and hardware needed to create a professional-looking video?

Whether you decide to do it on your own or engage a video production agency with the experience and resources to execute, we have your back. At Digital Alchemist, an Auckland production company, we know what it takes to produce high-quality videos that meet business goals. Our blog has heaps of free tips and resources on video production.

But if you’re ready to work with us to start creating outstanding videos for your business, drop us a line today!

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