A video testimonial is common on websites these days.
They're almost always effective and often a centerpiece to a landing page or homepage.
 Testimonial videos can help you a lot when it comes to building trust and informing
your target audience about how good your product is. Like most videos in general, your
testimonial video should include a definitive intro and outtro.

The most valuable part of a customer story video is the getting your customers to vocalise 
the problem they were faced with and how your company provided a solution.
​Along with interview footage, this type of video is typically packed with lifestyle shots
(known in the biz as b-roll) of your customer using your product or service in their own environment.
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